Akademia, Beratung, Design, Marketing, Branding, Strategie, Forschung

Bartholmé, R.H. and Melewar, T.C. (2007) „Reconfiguration of the Corporate Identity Construct: A Corporate Sensory Identity Perspective“, Proceedings of the Academy of Marketing 2007 Conference [ISBN: 1-872058-09-4], 03.-06. July 2007, Egham, Surrey, England.

Bartholmé, R.H. and Melewar, T.C. (2007) „Remodelling the Corporate Visual Identity Construct – A Reference to the Sensory and Auditory Dimension: A Conceptual Framework and Research Agenda“, Proceedings of the 3rd Academy of Marketing Annual International Colloquium on Brand, Corporate Identity and Reputation Special Interest Group [ISBN: 0-9549730-2-X], 12.-13. September 2007, Brunel University, Uxbridge, England.

Bartholmé, R.H. and Melewar, T.C. (2008) „Unlocking the Visual Dominance: A Sensory Alternative“, Proceedings of the 11th Symposium of The International Corporate Identity Group (ICIG), 06.-07. March 2008, Brighton, England.

Bartholmé, R.H. and Melewar, T.C. (2008) „Adding New Dimensions to Corporate and Marketing Communication: Exploring the Sensory Perspective“, Proceedings of the Academy of Marketing 2008 Conference [ISBN: 978-1-901085-94-5], 07.-10. July 2008, Aberdeen, Scotland.

Bartholmé, R.H. and Melewar, T.C. (2009) „A Qualitative Examination of Corporate Auditory Identity and Perceived Consequences of Auditory Identity Management – The Perspective of Practitioners“, Proceedings of the 5th Thought Leaders International Conference on Brand Management [ISBN: 978-960-6672-47-7], 06.-07. April 2009, Athens, Greece.

Bartholmé, R.H. and Melewar, T.C. (2009) „The Corporate Auditory Identity Construct under Scrutiny: Qualitative Research Results from Practitioners‘ Perspectives“, Proceedings of the Academy of Marketing 2009 Conference [ISBN: 978-0-9560099-6-8], 07.-09. July 2009, Leeds, England.

Bartholmé, R.H. and Melewar, T.C. (2009) „Determinants of Corporate Auditory Identity Management: Qualitative Evidence from the Practitioners“, Proceedings of the 5th International Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation Special Interest Group [ISBN: 0-9549730-4-6], 01.-03. September 2009, Cambridge, England.

Bartholmé, R.H. and Melewar, T.C. (2010) „The Vanguard of Corporate Auditory Identity: Some Qualitative Evidence from the Industry“, Proceedings of the 6th International Conference of the Academy of Marketing’s Brand, Corporate Identity and Reputation Special Interest Group, 09.-11. April 2010, Barcelona, Spain.

Bartholmé, R.H. and Melewar, T.C. (2010) „Unfolding the Corporate Auditory Identity Construct: Qualitative Insights from the UK“, Proceedings of the Academy of Marketing 2010 Conference [ISBN: 978-1-84600-0317], 06.-08. July 2010, Coventry, England.

Bartholmé, R.H. and Melewar, T.C. (2010) „The End of Silence? Qualitative Findings on Corporate Auditory Identity“, Proceedings of the 13th Symposium of The International Corporate Identity Group (ICIG), 08.-10. September 2010, St. Gallen, Switzerland.

Bartholmé, R.H. and Melewar, T.C. (2012) „Corporate Auditory Identity Management (CAIM): Domain Specification and Scale Development „, Proceedings of the 15th Symposium of The International Corporate Identity Group (ICIG), 19.-21. September 2012, Aarhus, Denmark.

Bartholmé, R.H. and Melewar, T.C. (2014) „The Audible Corporation: Quantitative Findings of Corporate Auditory Identity Management from the UK“, Proceedings of the 19th International Conference on Corporate and Marketing Communications (CMC) [ISBN: 978-88-6780-087-2], 03.-04. April 2014, Milan, Italy.