Welcome to
RocketBird provides independent and facilitative consultancy to businesses and organisations in the central areas of Design, Strategy, and Research.
Drawing upon various professional experiences and the resulting personal portfolio, RocketBird offers relevant expertise in these three central areas as well as related topics.
The RocketBird brand thus offers the rare opportunity to address a wide spectrum of interconnected project themes systematically and cross-disciplinary and in cooperation with a central consultant.
If your company currently or in the future deals with topics in the areas of Design, Strategy, or Research, please feel free to send an email to hello@rocketbird.de for a non-binding meeting.
Design is a wonderful discipline. Design touches the senses and has the power to positively shape the world. Nevertheless, decisions in the field of design within companies or organisations can often be perceived as challenging.
Choosing the right agency for a specific print or online project, making the best logo selection from various proposals during a rebranding process, or finalizing the design for an upcoming trade show by an exhibition company can create uncertainty within a company and tie up internal resources over an extended period.
Additionally, decisions in the field of design are often of long-term significance, not only in terms of the brand’s strategic direction but also due to the potentially high implementation costs, such as the introduc-tion of a new corporate design (company logo).
RocketBird serves as the link between the company’s management and agencies. As an independent consulting partner for the company, RocketBird accompanies the management in all relevant aspects of design and assists in the decision-making process.
RocketBird not only acts as a representative of the company to agencies and other service providers but also provides expert, impartial, and facilitative consultancy during internal discussions within departments or between different levels, such as between the Head of Marketing and the CEO.
If your company currently faces or anticipates design-related decisions, please feel free to send an email hello@rocketbird.de for a non-binding and free consultation.
Strategic considerations in marketing encompass a wide range of possibilities. This may include, for example, the redesign of the company’s logo as part of a rebranding effort, the development of a strategy for expanding the brand (brand extension through vertical or horizontal brand development), or the intention to introduce your company or brand into new markets or countries (market entry strategy).
To capitalize on the growth opportunities offered by well-executed strategic measures, it is essential to make carefully considered and balanced decisions.
Regardless of the specific concerns in the marketing and branding field (whether related to corporate brand and brand identity, corporate and brand image or reputation, sensory branding, brand extension, and more), RocketBird serves as a neutral point of contact and provides either an external second opinion or project-specific support within the project team.
For a non-binding, free consultation, please feel free to reach out via email at hello@rocketbird.de.
In small to medium-sized enterprises, a scientific approach in marketing or branding projects is relatively rare. However, looking into current scientific research findings can be beneficial for tracking developments in the field of marketing and branding and using insights from it to address one’s own projects.
Additionally, it is advisable to follow scientific principles when collecting primary data, often through questionnaires, and when conducting subsequent data analysis. Depending on the task, an academic mindset can be helpful in better understanding, assessing, and developing suitable project solutions.
Due to several years of academic experience, RocketBird possesses the relevant expertise to provide complementary support to your organisation with a scientific perspective. This can include general inquiries about ongoing marketing projects, data collection (whether qualitative or quantitative data), or data analysis using statistical tools and methods (e.g., SPSS / PLS-SEM). Above all, providing an assessment or a second opinion from a scientific standpoint on a current or planned project is also possible.
If you are interested in adding scientific input as added value to your company, please feel free to send an email at hello@rocketbird.de to arrange a non-binding, free consultation at your location.
(Here you can find an overview of scientific publications and activities as a reviewer.)